The Evaluation of Readers’ Viewpoint on Forma! Factors Affecting New Book Selection

Authors

  • Mesut Kurulgan Anadolu Üniversitesi
  • Metin Argan Anadolu Üniversitesi

DOI:

https://doi.org/10.15612/BD.2006.375

Keywords:

Reader surveys, Book selection, Book production

Abstract

Attitudes of students who used Anadolu University central library were examined by means of a questionnaire, which was applied to 353 students. The results indicate that five factors (being expressed through 13 items) had substantial effects on book choice. They were the kinds of cover and paper being used, characteristics of dimensions and writing style, drawings and pictures, shape and colour of the cover, and the table of contents and refer- ences. The results indicated that kind of cover and paper, and drawings within the text were statistically significant in determining the selection of book might be drawn are apt to imply clues for publishers on matters that attract attention by the production of a new book.

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Published

2006-10-31

How to Cite

Kurulgan, M., & Argan, M. (2006). The Evaluation of Readers’ Viewpoint on Forma! Factors Affecting New Book Selection. Information World, 7(2), 230-249. https://doi.org/10.15612/BD.2006.375

Issue

Section

Refereed Articles